The Independent Brands You Should Have On Your Radar10:50
I don't know about you guys that read the blog but as I've gotten older and therefore began to form my own personal style, I've started to feel less love for the high street and "fast fashion". Though occasionally I will find an amazing piece in Topshop or pick up a basic or two in H&M, over the last few years I've found that independent stores and vintage is where I find the most amazing and unique clothing that I feel fits my personality and my soul the most. Therefore in this post I thought it would be cool to share a few of the smaller and independent online stores and brands that I think everyone should have on their radar.
Local Heroes is a brand that a lot of you probably have heard of already but I felt they deserved a mention anyway as they just keep going from strength to strength. Based in Poland, Local Heroes was founded 2 years ago and has blossomed from just a collection of t-shirts to one of my favourite streetwear brands out there today. Combining sassy slogans, pastel colours and details with super easy to wear and style cuts (ringer tees, slip dresses and satin bomber jackets for example), the brand is perfect for casual pieces that are far from basic. Local Heroes have also recently collaborated with the megababes of Grl Power Gang in an incredible new collection that's overflowing with pastel pink pieces and feminist sass - right up my street.
Valfré is probably my most recent discovery on this list but one that has instantly become a favourite of mine. Founded by social media superstar and artist Ilse Valfré, the brand is cute and kooky to a T - think bomber and denim jackets with tongue in cheek slogans, gold mermaid "scale" a-line skirts and pastel pink latex dresses. They also do some of the raddest phone cases I've ever seen - those shell phone and "100% boy tears" milk carton beauties that you've seen all over your Instagram feed? Yep, those are Valfré.
The Ragged Priest is a brand that have been around for a few years now but every single time they release a new collection, I fall even more in love with them. Their SS16 range is, in my opinion, their best yet - I've bought multiple things from it and still have a wishlist the length of my arm. Similar to Local Heroes, The Ragged Priest do a lot of pieces that work well in any wardrobe but have an extra bit of interest and uniqueness that transform them from basic to instantly special - from cropped ringer tees with cute patches to sheer pastel dresses to heavily embellished biker jackets to ripped mom jeans with mesh underlay. The brand have really made a name for themselves lately, collaborating with everyone from beloved label Lazy Oaf to social media princess and model Joanna Kuchta - I'm excited to see what will come next.
Man, how do I even begin to put my love for Tunnel Vision into words? There is SO much to be obsessed with about this brand/store/collective. Founded by mega babes Isabel Hendrix and Madeline Pendleton, run by a team of just four and located in Los Angeles, Tunnel Vision specialises in sourcing and creating ethical, affordable and drop dead incredible fashion for girls - and soon to be guys - who like their clothes "weird". The site not only has new clothing produced in-house by a seamstress (we're talking sassy halter tops, tie dye and psychedelic print co-ords and velvet lace up shorts) as well as a vintage section which is the stuff of my 90s dreams. But aside from their amazing pieces, I adore Tunnel Vision for how inclusive and positive they are - models are of all body types and skin colours, a total breath of fresh air in the industry today. I check their Instagram everyday to see what's new, plus their incredible lookbooks are amazing for outfit inspo.
Being worn by Rita Ora and featured in VICE is surely a sign of an up and coming fashion juggernaut which is definitely one way to describe designer Jade Clark. Born in Doncaster, Jade first captured the attention of the fashion industry with her 2012 graduate collection which fused street-crime inspired aesthetics like ski masks and tracksuits with other worldly neon and pastel colour palette. Since then her ready-to-wear pieces have been stocked worldwide on some of my favourite sites like Dolls Kill and her collections have just kept getting better - I'm sensing major Alabama Whiteman vibes from her latest work. The lady herself describes the brand as "ballsy" so you like your fashion shiny, sassy and bold, Jade is the gal for you. Side note for summer: she does THE most amazing swimsuits ever.
What do you think of the brands featured here, are you a fan? I'd also love to know what your favourite smaller labels and online stores are so be sure to drop me a comment down below - I love finding new brands to check out!